Atkinson & Mullen Travel Agency was opened in suburban Philadelphia in 1969, specializing in affinity group travel.
The agency got its start by chartering aircraft for large groups visiting sun destinations and guaranteeing hotels
that they would fill their rooms. This allowed A&M Travel to offer lower prices while still providing a high
quality vacation experience. The agency grew over the years, specializing in all types and sizes of group
travel including churches, corporations, and government agencies. Atkinson & Mullen Travel later formed Apple
Vacations (the leading tour operator in the United States for travel to Mexico, Hawaii and the Caribbean), Amstar
(destination management services), USA3000 Airlines, and AMResorts. The companies' combined revenues are in
excess of USD $1,500,000,000 annually.
Like Atkinson & Mullen, Alessandro Rosso Incentive began as a small, family-owned company in Milan, and soon
became well known in their industry in Europe, Africa, the Mediterranean and the Far East. Growth over the
years was attributed by the family to a focus on employee development (most of whom have been with the
company over twenty years), and by delivering unique, customized solutions to their customers' needs.
Alessandro Rosso Incentive is now one of the top ten largest incentive companies in Europe.
Some of their better known clients include IBM, American Express, SAP, Walt Disney Company, Jaguar, and
McDonalds, just to name a few. Last year, Alessandro Rosso Incentive achieved annual revenue in excess
of €46 million.
The joint venture partnership, Atkinson, Mullen & Rosso, brings together the shared values of two families,
two continents, with one mission. With old world style, commitment to excellence and attention to detail;
and new world focus on business objectives, value and precision, AM&R offers an unparalleled perspective on
the Meetings, Groups & Incentive industry. Let us plan your next event and discover what we can do for you.
